Microsoft has decided to point directly to icloud in its latest advertising campaign by the network, compared with SkyDrive and pointing out the latter as superior service. Following the launch of Google Drive and other popular alternatives to Dropbox. The video shows how Microsoft SkyDrive allows you to upload files to your directory in the cloud, share with more people by email, collaborate with them using Office Web tools … basically do see that SkyDrive offers the benefits of a directory the cloud as Dropbox and with a service like Google Docs at the same time.
What I see strange about this campaign is precisely a competition of Google and Dropbox Drive to focus on icloud. iCloud is very different from Dropbox and Google Drive , and although they count on group work options because iWork does not focus on storing files.