It is curious how Google is still the default search engine in Safari iDevice with the rivalry between Mountain View and Cupertino. Android and IOS maintain a battle of the giants in the mobile market and Apple has already taken some steps to independence from Google, the most recent example is found in the removal of Google Maps in iPhoto. That being the case why Google still appears in the iDevice? According to analyst Ben Schachter says the search engine company pays all the years of $ 1,000 million to be the default option in the iPhone, iPhone and iPod Touch. The reason is obviously all mobile traffic it gets. Do not forget that between Android and IOS account for nearly 75% global market share of smartphones.
According to Schachter Google would get a net profit of 300 million dollars. Definitely a sweet deal for the search. The missing Google Maps does not cause much economic damage but the question is what if the agreement was broken and everyone went their own way?
Apple would have to use another search engine to offer the service but honestly, I see a default iDevice using Bing or Yahoo. It would be interesting to see how much affect use another platform and Google. In the case of the Mountain View company is the most obvious example: would receive every year 1,300 million dollars, if we take as reference the figures Schachter.
That said, who you think benefits most from this agreement and who would lose more if the situation came to an end? Google gets the benefits are clearer, however I get Apple to change is difficult to measure . Would you use the iDevice least people have not Google by default?